MAGRABi

Creative leadership role within MAGRABi Retail Group, shaping brand strategy and 360° creative ecosystems across eyewear, eye care, and lifestyle concepts. The work spans brand creation, visual identity systems, retail experience design, packaging, campaigns, and content, translating business objectives into emotionally resonant, commercially impactful brand worlds. Through strategic clarity and refined storytelling, the role focuses on building cohesive, future-facing brands that connect culture, creativity, and retail performance across physical and digital touchpoints.