About

Hi, I’m Jessica, a Creative Manager based in Beirut, specialized in cross-segment retail and brand building, shaping modern visual identities and immersive brand worlds. I lead 360° creative rollouts across retail, digital, content, and visual merchandising, blending strategic clarity with artistic intuition to craft elevated, commercially impactful concepts. With experience across the Middle East and Europe, I translate business goals into aspirational, emotionally resonant creative narratives. Recognized for creative guardianship, cross-functional leadership, and developing cohesive brand ecosystems for high-end retail environments.