Leila & Leila

A full brand creation project developed for MAGRABi Retail Group to launch an own-brand colored contact lens line rooted in Arabian beauty culture. Built around the creative platform “Colors of the Arabian Nights,” the brand celebrates the eye as a powerful symbol of expression through a poetic yet modern visual language. From brand strategy and naming to identity design, color system, packaging, and storytelling, Leila & Leila translates cultural heritage into a contemporary beauty brand, bridging cosmetic desire, emotional storytelling, and retail performance across physical and digital touchpoints.