i-clinic

A strategic brand initiative developed for MAGRABi Retail Group to launch an own clear contact lens brand with long-term scalability across eye-care categories. The project defined a modern, clinical yet emotional brand platform rooted in scientific credibility and inspired by the elemental forces of nature. From brand positioning and creative platform to visual identity and packaging systems, the work established is an independent, credible eye-care brand, bridging medical expertise with refined, contemporary design.