Chivas 18
some things can’t be simplified campaign
Dubai
Interesting Times / 2018
Chivas 18 rebranded their global identity in 2018.
We developed a strategy to communicate their new identity by targeting a younger age range in Dubai. Based on the concept of nostalgia, we sought to reach out to millennials. We launched a web experience and two short films to communicate just how much has changed in the past 18 years.
Concept & Execution - Interesting Times